Major Appliance Market Research & Industry Insights

Stay innovative with unparalleled major appliance insights

Whether you need top-level retailer and brand data, or detailed share for a single SKU, TraQline delivers solutions that empower you to redefine innovation.

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100% Market Coverage
63 Brands
258 Retailers
27,000+ SKUs
#1 Major Appliance Source

Gain a new understanding of the major appliance industry

Comprehensive brand & retailer share insights
Which retailers sell the most Clothes Washers?
A and B with store were the top 2 retailers selling clothes washers.
What's the percentage of Freezer buyers who shopped online and purchased online?
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How has the average price of total core major appliances changed over the past few years?
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Which retailers sell the most clothes?
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What's the percentage of Freezer buyers that return their purchase?
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How has the average price of total something changed?
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Competitor Insights
What's the percentage of Freezer buyers who shopped online and purchased online?
Lorem ipsum dolor sit amet consectetur adipisicing elit. Hic, delectus!
Which retailers sell the most Clothes Washers?
A and B with store were the top 2 retailers selling clothes washers.
Which retailers sell the most clothes?
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How has the average price of total core major appliances changed over the past few years?
Lorem ipsum, dolor sit amet consectetur adipisicing elit. Repudiandae, enim! Optio, molestias.
How has the average price of total something changed?
Lorem, ipsum dolor sit amet consectetur adipisicing elit. Ex, tempore.
What's the percentage of Freezer buyers that return their purchase?
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Consumer Insights
Which retailers sell the most Clothes Washers?
A and B with store were the top 2 retailers selling clothes washers.
What's the percentage of Freezer buyers who shopped online and purchased online?
Lorem ipsum dolor sit amet consectetur adipisicing elit. Hic, delectus!
How has the average price of total core major appliances changed over the past few years?
Lorem ipsum, dolor sit amet consectetur adipisicing elit. Repudiandae, enim! Optio, molestias.
Which retailers sell the most clothes?
Lorem ipsum dolor sit amet consectetur adipisicing elit. Non temporibus enim dicta!
What's the percentage of Freezer buyers that return their purchase?
Lorem ipsum, dolor sit amet consectetur adipisicing elit. Dolorem eveniet quidem unde!
How has the average price of total something changed?
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SKU Level Insights
What's the percentage of Freezer buyers who shopped online and purchased online?
Lorem ipsum dolor sit amet consectetur adipisicing elit. Hic, delectus!
Which retailers sell the most Clothes Washers?
A and B with store were the top 2 retailers selling clothes washers.
Which retailers sell the most clothes?
Lorem ipsum dolor sit amet consectetur adipisicing elit. Non temporibus enim dicta!
How has the average price of total core major appliances changed over the past few years?
Lorem ipsum, dolor sit amet consectetur adipisicing elit. Repudiandae, enim! Optio, molestias.
How has the average price of total something changed?
Lorem, ipsum dolor sit amet consectetur adipisicing elit. Ex, tempore.
What's the percentage of Freezer buyers that return their purchase?
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Pricing insights
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How has the average price of total core major appliances changed over the past few years?
Lorem ipsum, dolor sit amet consectetur adipisicing elit. Repudiandae, enim! Optio, molestias.
Which retailers sell the most clothes?
Lorem ipsum dolor sit amet consectetur adipisicing elit. Non temporibus enim dicta!
What's the percentage of Freezer buyers that return their purchase?
Lorem ipsum, dolor sit amet consectetur adipisicing elit. Dolorem eveniet quidem unde!
How has the average price of total something changed?
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Source: TraQline Data, Ending Q4 2022
Brick & mortar vs Online — and beyond

From store to floor, get in-depth analysis for major appliances

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Extensive major appliance market share data
  • Measure market share by SKU, Brand, or Retailer
  • Analyze share for online sales, in-store sales, or both
  • Track 100% of appliance brands & retailers
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Competitive intelligence — see the entire market
  • Identify market gaps, wins, and opportunities for growth
  • Get daily competitive pricing updates — by SKU
  • Track top model performance and key drivers
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The ‘why’ behind the buy
  • Understand purchase drivers, by brand and retailer
  • Discover stores and brands shopped before purchase
  • Know your consumer with complete demographic data
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SKU-level performance data
  • Monitor prices by SKU for over 17,000 SKUs
  • Know which major appliance SKUs are winning
  • Compare major appliances by feature, price, and more

Major appliance categories tracked by TraQline

Microwave Ovens
Clothes Washer
Refigerator
Clothes Dryer
Range Hood
Dishwasher
Cooktop
Freezer
Room Air Conditioner
Free-standing Range
Built-in Range
Waste Disposer
Wine Chiller
Wall Oven
Trash Compactor

Trusted for over two decades by leading major appliance brands and retailers

"Being new to the major appliance business, TraQline has helped me understand the business and categories more quickly and with a richer data set than I could have imagined. Thank you." Michael - Category Management, Whirlpool
"Being new to the major appliance business, TraQline has helped me understand the business and categories more quickly and with a richer data set than I could have imagined. Thank you." Michael - Category Management, Whirlpool
"Being new to the major appliance business, TraQline has helped me understand the business and categories more quickly and with a richer data set than I could have imagined. Thank you." Michael - Category Management, Whirlpool

Get the data you need to keep innovating

The major appliance industry is continuously evolving, aligning with changes in consumer demand and advancing technology.

Stay ahead of the trends, get into the minds of major appliance consumers, and expand your awareness of the market with TraQline.

Business-wide relevancy

Solve your toughest major appliance business challenges

Monitor brand, retailer & SKU performance Monitor brand, retailer & SKU performance Discover market gaps & gain share Discover market gaps & gain share Track in-store & e-commerce trends Track in-store & e-commerce trends Understand shopping behavior Understand shopping behavior Win bigger at product line reviews Win bigger at product line reviews Increase sales & enrich new product development Increase sales & enrich new product development Gain a new competitive advantage Gain a new competitive advantage Understand regional market Understand regional market
Total Market Insight

Explore our products

TraQline has been at the forefront of major appliance insights for 20+ years. Combined with Durable IQ™, our innovative SKU Metrix™ and Hybrid POS™ platforms are redefining consumer insights - and helping take the guesswork out of your most difficult business challenges. From total market insights to pricing and features of a specific major appliance SKU, our solutions are designed to meet your business needs.

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  • Market Share (10 year trend)
  • Competitor & demographic insights
  • Quarterly market research
  • Intuitive analysis & reporting
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  • Market Share by SKU
  • Analyze pricing, promotion, placement, product
  • Monthly updates & rankings
  • Share at Big 3 Appliance Retailers
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  • 27,000+ SKUs
  • Compare pricing, attributes & availability
  • Normalized features across all brands
  • Weekly updates

We’re here to help you find the right product.

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