Outdoor power equipment industry statistics

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From brand and retailer market share to specific SKU share details, TraQline’s OPE solutions empower you to redefine innovation.

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100% Market Coverage
295 Brands
163 Retailers
4,900+ SKUs
#1 OPE Data Source

Grow your understanding of the OPE industry

Comprehensive brand & retailer share insights
Which retailers sell the most Clothes Washers?
A and B with store were the top 2 retailers selling clothes washers.
What's the percentage of Freezer buyers who shopped online and purchased online?
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How has the average price of total core major appliances changed over the past few years?
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Which retailers sell the most clothes?
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What's the percentage of Freezer buyers that return their purchase?
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How has the average price of total something changed?
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Competitor Insights
What's the percentage of Freezer buyers who shopped online and purchased online?
Lorem ipsum dolor sit amet consectetur adipisicing elit. Hic, delectus!
Which retailers sell the most Clothes Washers?
A and B with store were the top 2 retailers selling clothes washers.
Which retailers sell the most clothes?
Lorem ipsum dolor sit amet consectetur adipisicing elit. Non temporibus enim dicta!
How has the average price of total core major appliances changed over the past few years?
Lorem ipsum, dolor sit amet consectetur adipisicing elit. Repudiandae, enim! Optio, molestias.
How has the average price of total something changed?
Lorem, ipsum dolor sit amet consectetur adipisicing elit. Ex, tempore.
What's the percentage of Freezer buyers that return their purchase?
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Consumer Insights
Which retailers sell the most Clothes Washers?
A and B with store were the top 2 retailers selling clothes washers.
What's the percentage of Freezer buyers who shopped online and purchased online?
Lorem ipsum dolor sit amet consectetur adipisicing elit. Hic, delectus!
How has the average price of total core major appliances changed over the past few years?
Lorem ipsum, dolor sit amet consectetur adipisicing elit. Repudiandae, enim! Optio, molestias.
Which retailers sell the most clothes?
Lorem ipsum dolor sit amet consectetur adipisicing elit. Non temporibus enim dicta!
What's the percentage of Freezer buyers that return their purchase?
Lorem ipsum, dolor sit amet consectetur adipisicing elit. Dolorem eveniet quidem unde!
How has the average price of total something changed?
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SKU Level Insights
What's the percentage of Freezer buyers who shopped online and purchased online?
Lorem ipsum dolor sit amet consectetur adipisicing elit. Hic, delectus!
Which retailers sell the most Clothes Washers?
A and B with store were the top 2 retailers selling clothes washers.
Which retailers sell the most clothes?
Lorem ipsum dolor sit amet consectetur adipisicing elit. Non temporibus enim dicta!
How has the average price of total core major appliances changed over the past few years?
Lorem ipsum, dolor sit amet consectetur adipisicing elit. Repudiandae, enim! Optio, molestias.
How has the average price of total something changed?
Lorem, ipsum dolor sit amet consectetur adipisicing elit. Ex, tempore.
What's the percentage of Freezer buyers that return their purchase?
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Pricing insights
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How has the average price of total core major appliances changed over the past few years?
Lorem ipsum, dolor sit amet consectetur adipisicing elit. Repudiandae, enim! Optio, molestias.
Which retailers sell the most clothes?
Lorem ipsum dolor sit amet consectetur adipisicing elit. Non temporibus enim dicta!
What's the percentage of Freezer buyers that return their purchase?
Lorem ipsum, dolor sit amet consectetur adipisicing elit. Dolorem eveniet quidem unde!
How has the average price of total something changed?
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Source: TraQline Data, Ending Q4 2022
IN-STORE VS. ONLINE — AND BEYOND

From shelf to site, get in-depth analytics for OPE

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Comprehensive OPE market share data
  • Measure and monitor share by SKU, Brand, or Retailer
  • See share across online sales, in-store sales, or both
  • Get insights for 100% of OPE brands & retailers
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Competitive intelligence — across the OPE market
  • Uncover market gaps, wins, and opportunities for share growth
  • Get daily competitive pricing updates — by SKU
  • Track competitor share, top SKUs, and key drivers
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Consumer trends & behavior insights
  • Understand the key drivers behind OPE purchases
  • See what stores and brands are shopped before purchase
  • Know the OPE consumer through demographic insights
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SKU-level brand & retailer performance
  • Monitor prices for over ##### SKUs
  • Track sales by SKU across outdoor power equipment
  • Compare equipment by attribute, pricing, and more

OPE product categories tracked by TraQline

Power Leaf Blower
Hedge Trimmer
Pressure Washer
Chain Saw
Line Trimmer
Riding/Zero-Turn Mower
Walk Behind Mower
Snow Thrower
Roto-tiller/Cultivator
Power Edger
Cordless shears
Chipper/Shredder

Trusted by leading OPE brands and retailers to track leading brands and retailers

“I’ve been a Traqline user for over 20 years and it is an invaluable tool that helps us throughout the year. Really couldn’t live without it.” John, Account Manager Husqvarna
“I’ve been a Traqline user for over 20 years and it is an invaluable tool that helps us throughout the year. Really couldn’t live without it.” John, Account Manager Husqvarna
“I’ve been a Traqline user for over 20 years and it is an invaluable tool that helps us throughout the year. Really couldn’t live without it.” John, Account Manager Husqvarna

Get the insights you need to accelerate innovation

The outdoor power equipment industry is continuously evolving, progressing alongside changes in consumer demand and technology.

Stay ahead of the trends, get into the minds of OPE consumers, and expand your awareness of the market with TraQline.

Business-wide relevancy

Tackle all your outdoor power equipment business challenges

Monitor brand, retailer & SKU performance Monitor brand, retailer & SKU performance Discover market gaps & gain share Discover market gaps & gain share Track in-store & e-commerce trends Track in-store & e-commerce trends Understand shopping behavior Understand shopping behavior Win bigger at product line reviews Win bigger at product line reviews Increase sales & enrich new product development Increase sales & enrich new product development Gain a new competitive advantage Gain a new competitive advantage Understand regional market Understand regional market
Total Market Insight

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TraQline has been at the forefront of major appliance insights for 20+ years. Combined with Durable IQ™, our innovative SKU Metrix™ and Hybrid POS™ platforms are redefining consumer insights - and helping take the guesswork out of your most difficult business challenges. From total market insights to pricing and features of a specific major appliance SKU, our solutions are designed to meet your business needs.

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  • Market Share (10 year trend)
  • Competitor & demographic insights
  • Quarterly market research
  • Intuitive analysis & reporting
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  • Market Share by SKU
  • Analyze pricing, promotion, placement, product
  • Monthly updates & rankings
  • Share at Big 3 Appliance Retailers
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  • 27,000+ SKUs
  • Compare pricing, attributes & availability
  • Normalized features across all brands
  • Weekly updates

We’re here to help you find the right product.

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Blog Posts
Us major appliance industry: 2022 market share trends & rankings [infographic]
May 12, 2023

Major appliance market share insights on the top brands, retailers, and purchases in the industry for 2022.

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Understanding your competitors: how a product library can help
March 9, 2023

A comprehensive and competitive product library can help you get ahead in the market. Learn what a product library is and the major benefits of...

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Blog Posts
How to analyze & understand consumer buying behavior: the value of effective insights
February 23, 2023

Consumer shopping behavior analysis is a critical component to fully understanding your market. Learn about the value of consumer analysis and data needed.